Ellen Lupton

Ellen Lupton is a graphic designer, writer, curator, and educator. Well known for her fascination and study within typography, Lupton decided to expand her love for design and took on the graphic design world.


Ellen Lupton


Lupton is the curator of contemporary design at Cooper-Hewitt National Design Museum in New York City and is the director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore.

Early career

She was born in Philadelphia, Pennsylvania. In 1963, Lupton started out as an art major at Cooper Union College. During the 1980s, design, in particular digital design, wasn't as popular as it is today. To Lupton, the visual art of writing was an inspiration to a self-professed art girl who came from a family of English teachers. When Lupton graduated from college, she was offered a position at the Cooper Union Herb Lubalin Study Center of Design and Typography, which preserves design history. By accepting this position, she was able to take her love of typography, writing, and design and combine them all together. While working at the Herb Lubalin Study Center, Lupton was also able to put her creations on display for the public to see. These exhibitions provided another arena in which objects, images and text functioned as both the method of communication and the subject of inquiry.


Ellen Lupton


Ellen Lupton


Ellen Lupton


In 1997, Lupton was invited to become the digital design director of the Master of Fine Arts program at the Maryland Institute College of Art. Lupton enjoyed being back in her hometown of Baltimore. Here, Lupton was able to become a do it yourself curator and build a reputation within the writing field. With this experience, Lupton was able to further her knowledge in exhibitions. Each exhibition that she has worked on has been accompanied by a sturdy and ambitious public interest.

Lupton also began writing many hands on books about the design world. In 1996, Lupton co-wrote a book with the Cooper- Hewitt Museum entitled Mixed Message: graphic design in contemporary culture. This book focused on the revolutionary changes that graphic design went through in the early 1980s to the late 1990s. It also spoke about how the Cooper-Hewitt Museum in particular was able to focus on the changes and accept them within the design world. Lupton also went on to write:

  • Design Writing Research: writing on graphic design,
  • Skin: Surface, Substance and Design,
  • D.I.Y.: Design it Yourself,
  • Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students,

and many more books regarding design. Lupton has described typefaces as "the air we breathe, the water we drink and the pot we smoke."

Type and the Bauhaus

Lupton primarily bases her designs on typography and implements type on a communicative level. Not only is lettering used to describe everyday things to us, or to help us communicate, but it is also there to be a creative tool for writers, artists, illustrators, and graphic designers. Regardless of the type of design some texts may have, text is everywhere. It is a medium and a message to the senders and receivers.


In order to create new typefaces and new designs in regards to type, it is important to date back to when type became an organized framework. Lupton bases much of her creation of type on The Bauhaus design techniques. In the 1920s, the Bauhaus was opened to explore to as a universal, perceptually based on language of vision. As Lupton states in her book Graphic Design: the new basics the Bauhaus and other schools analyzed form in terms of basic geometric elements. Many designers, including Lupton herself, followed much of what the Bauhaus taught. Some the designers also got involved in the postmodern rejection of universal communication and interaction. Postmodernism late became a dominant ideology in the 1980s and 1990s. Regardless of what the Bauhaus says about the technical side of signing typography, it is truly the designers tasks to produce a work that the general art world could appreciate and understand. Lupton has proven this time and time again with her works on helping the public to understand how simple the design world can be; her D.I.Y book.

D.I.Y. method

After Lupton graduated from college in 1985, her drive for changing the commercial art world took a change for the best. Lupton graduated with a degree in typography and later sought to follow within the field of design. “Graphic design was a revelation to me,” says Lupton. “Design really wasn't in the mainstream back then. It was esoteric. It was the thing you did if you were very 'neat,' which I wasn't.”. With the booming interest in self-help books, Lupton co wrote the book titled D.I.Y.: Design It Yourself with graduate students from MICA. This book showed ordinary people, a new way of designing their own, unique works. From designing blog pages to creating your own book cover, Lupton breaks down the simplicity of the design world. "People don't just eat food anymore, they present it; they don't look at pictures, they take them; they don't buy T-shirts, they sell them.


Ellen Lupton



Ellen Lupton


Ellen Lupton



Ellen Lupton


In the D.I.Y.: Design It Yourself book, Lupton links design with capitalism and the Marxist Theory. In a Capitalist society, producers of goods are able to create their own unique materials and have them shared with the public for a profit. D.I.Y designers are able to rid the wave of capitalism while seeking out new counter-currents that carry their own imprint. D.I.Y is just like creating your own brand of T-shirts and selling them worldwide; your designing something based on your idea of art or fashion in this case.

Personal life

Lupton is married to J. Abbott Miller, a partner in the New York office of the international design firm Pentagram. They live in Baltimore with their children and dogs Jack and Kevin, who are both chihuahua-jack-russell mixes.


Lupton also collaborates design work with her twin sister Julia Lupton. Although Julia Lupton graduated with a PhD in Renaissance Studies, they were able to write a few books together; Design Your Life: The Pleasures and Perils of Everyday Things and D.I.Y kids. D.I.Y kids is a spin-off of Ellen Lupton's book D.I.Y: Design it Yourself. Although the different versions are directed towards different age groups, Ellen and Julia were able to create a do-it-yourself book for children to which the parents could become more involved with arts and crafts. From using recycled goods to creating your own cartoon characters, the Lupton sisters cover the hands on aspects of being a kid.


Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

2018 History Graphic Design

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