Hard Werken Design

Hard Werken was the partnership of Rotterdam graphic designers founded in 1978. The group consisted of designers included Gerard Hadders, Henk Elenga, Tom van der reel, Rick Vermeulen and Willem Kars. The eponymous magazine was characterized by experiments with typography, photography and illustration and established itself at the forefront of developments in graphic design. Showing a continuous urge to innovate, the repeated search for another way and the refusal to be satisfied with a fixed style or individual character.

 

Hard Werken Design

Hard Werken Design

Hard Werken Design

Hard Werken Design


Hard Werken was essentially more of a collaborative group of independent designers than a formal business. Hard Work put the traditional values ​​of the functional design, modernism and the Swiss School at the side replacing with quirky solutions. This method of approach gave way to designs without restrictions and without the use of a common design philosophy, guidelines or systems. In this way, a free graphic design in all variations developed, depending on the input of the designers, regardless of conventional currents, engagement or constraints. Hard Werken created artistic freedom with all visual and typographic options which became internationally effect. From their innumerable dust jackets, posters, postage stamps, but also from their designs for interiors, stage sets and exhibitions they regularly established themselves at the forefront of developments in graphic design.

Hard Werken Design

Hard Werken Design

Hard Werken Design

By the end of the 1980s, in a changing business and cultural climate, Hard Werken was in financial trouble. In 1994, the company moved from Rotterdam to the Amsterdam area and amalgamated with the packaging design company Ten Cate Bergmans, subsequently changing its name to Inizio.

 

RECOMMENDED READING

 

Hard Werken: One for All: Graphic Art & Design 1979–1994 

Hard Werken: One for All: Graphic Art & Design 1979–1994//ir-na.amazon-adsystem.com/e/ir?t=historygraphi-20&l=am2&o=1&a=9492095173

Hard Werken: One for All is the first major publication on the work of the Rotterdam and Los Angeles–based experimental design group Hard Werken. Hard Werken formed in the late 1970s with an underground magazine of the same name (soon to be a collector’s item), and attracted fame in the 1980s as the riotous vanguard of Dutch design. Hard Werken finally folded in 1994 after a shotgun wedding to a Dutch packaging company.

Hard Werken’s anarchic aesthetic, which disregarded typographic conventions, characterized the group as a brash, elusive and distinctly Rotterdam phenomenon. This chunky book investigates Hard Werken’s legacy in Holland, LA and the UK, and addresses their contemporary significance, from the innovative ways that the group combined graphic and fine-art languages to their navigation of newly emerging cultural and commercial spheres.

2018 History Graphic Design

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