Hans Neuburg

Swiss mod­ernist graphic designer Hans Neuburg is one of the pio­neers of the Inter­na­tional Typo­graphic Style along with Brock­mann, Crouwel, Aicher, Hof­mann, Casey. Neuburg grew up in Zurich, where he received technical-teaching at Orell Füssli. From 1932 he was head of publisher Jean Haecky Import AG in Basel. In 1936 he had his own design studio in Zurich. He was editor of various graphic magazines such as Camera, New graphics and art critic for Tages-Anzeiger, the Neue Zürcher Zeitung, and created major exhibitions in Prague, Zurich, Brussels, Bern and Lausanne. In 1963, he was Vice President of the International Association of graphic Icograda.

 

Hans Neuburg

 

Hans Neuburg

Hans Neuburg

Hans Neuburg

 

Hans Neuburg

 

Hans Neuburg

 

In the 1950s he was part of the editing team of the “Neue grafik – New Graphic Design – Graphisme actuel” magazine, together with Richard Paul Lohse, Josef Müller-Brockmann and Carlo Vivarelli. Graphic design is presented into a wide range of applications: from advertising, type, commercial architecture, and exposition or industrial documentation. He later wrote 3 books about these fields: Graphic design in the swiss industry, Publicity and graphic design in the chemical industry and Conception of international exhibition.

 

Hans Neuburg

 

Hans Neuburg

 

Hans Neuburg

 

Hans Neuburg

 

RECOMMENDED READING

 

Neue Grafik

Neue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965//ir-na.amazon-adsystem.com/e/ir?t=historygraphi-20&l=am2&o=1&a=3037784113
Neue Grafik, the “International Review of graphic design and related subjects,” was initiated by designer Josef Müller-Brockmann and published in eighteen issues between 1958 and 1965 by an editorial collective consisting of him, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). The complete volumes are now available in an excellent facsimile reprint from Lars Müller Publishers. From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be over-stated. The Swiss school, also called “Inter-national Style,” became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications. Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.

2018 History Graphic Design

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