Carlo L. Vivarelli

Carlo Vivarelli was a Swiss graphic designer and. Exponent of the movement of Konkrete Kunst and Swiss School. He used photography, photomontage, and typography tools to get combinations of shapes and colors according to a mathematical rigor inspired neocostruttivismo Russian.

Carlo L. Vivarelli

 

Carlo L. Vivarelli

 

Carlo L. Vivarelli

 

After completing his apprenticeship at a design studio in Zurich, Vivarelli moved to France, to Paris, where he studied with Paul Colin. Following is in Italy, in Milan, where in 1946 became the artistic director of Studio Boggeri. He returned to Zurich opened a studio on their own. Gets major commissions for exhibition stands and advertising campaigns for companies such as Philips, Roche, Glaxo and the institute of cosmetic dermatology.

Carlo L. Vivarelli

 

Carlo L. Vivarelli

 

In 1958 he won a competition organized by the Swiss television to design the new brand of the station. Also in 1958 he founded together with Josef Müller-Brockmann, Richard Paul Lohse, Hans Neuburg magazine Neue Grafik. The publications will go on for 18 issues from September 1958 until February 1965. Main objectives of the review will be to disseminate the new Swiss modern graphic design, comment influential works, and set up a table for discussion of spiritual principles and art of contemporary printmaking. In Zurich participated in the exhibition Konstruktive Grafik.

RECOMMENDED READING

 

 Neue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965 Paperback 

Neue Grafik: New Graphic Design: Graphisme Actuel: 1958-1965//ir-na.amazon-adsystem.com/e/ir?t=historygraphi-20&l=am2&o=1&a=3037784113

Neue Grafik, the “International Review of graphic design and related subjects,” was initiated by designer Josef Müller-Brockmann and published in eighteen issues between 1958 and 1965 by an editorial collective consisting of him, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). The complete volumes are now available in an excellent facsimile reprint from Lars Müller Publishers. From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be over-stated. The Swiss school, also called “Inter-national Style,” became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications. Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.

2018 History Graphic Design

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