Dietmar Winkler

Dietmar R. Winkler, born in Germany, educated in design at Kunstschule Alsterdamm in Hamburg, is a Professor of Design at the School of Art and Design at the University of Illinois at Urbana-Champaign. Previously he held the endowed Hall Chair at the Kansas City Art Institute in Missouri, where he directed the Center for Form, Image and Text. Since 1960, he has been combining professional design practice with teaching of design and communication subjects.His interdisciplinary interests are to expand traditional visual and form literacy to include user-based design in behavioral, social, and cultural contexts.

For approximately twenty years, he was a faculty member of the Visual Design Department and an adjunct faculty member for eight years in the Cognitive Science Program of the Psychology Department at the University of Massachusetts Dartmouth.

 

Dietmar Winkler

Photo Courtesy of Mitch Weiss

 

 Dietmar Winkler

 

 

Dietmar Winkler


He has taught or lectured at East Carolina University, Institute of Design in Chicago, Kansas City Art Institute, Massachusetts Institute of Technology (Media Laboratory), and the Universities of Alberta at Edmonton in Canada, Illinois at Champaign/Urbana and DeKalb, Nebraska at Lincoln, New Hampshire at Durham, Washington at Seattle, among others.He is a member of the editorial board of advisors to Visible Language Journal.He writes on design education issues and his articles have appeared in publications of AIGA, ICOGRADA, and Visible Language Journal.

In the field of design practice, he has worked as type and design director for Brandeis University, Harvard Business School, Massachusetts Institute of Technology, University of Massachusetts Dartmouth, as well as the WGBH Educational Foundation.His design work has been awarded, exhibited, and published by the Art Directors Clubs of Boston, New York, and St. Louis, the Type Directors Club of New York, the American Institute of Graphic Arts.

Dietmar Winkler

 

 

Dietmar Winkler

 

 

Dietmar Winkler

 

“Presently design lives in an environment of very rigid conventions, mirrored in a bottom-line barter system, in which budgets are translated into and measured against concepts of adequacy, time efficiency and expediency and expectations of what the market will bear, not maximal fidelity. This does not encourage additional search for highest standards or potentials. It can be argued that reinforcement of conventions easily satisfies and can lead to intellectual rigidity, making it more difficult to adjust to more dynamic situations and times. Also one forgets that the environment of rigid conventions creates serious dependencies. In the case of the design profession, if design practice does not demand greater sophistication and intelligence from the institutions that train and supply the major design workforce, then design can’t grow; and vice versa, if design educators cannot model the benefits of intellect over craft, then design practice will be delegated to a support and not a leadership position.” —Dietmar Winkler

 

RECOMMENDED READING

 

Meggs' History of Graphic Design 

Meggs' History of Graphic Design//ir-na.amazon-adsystem.com/e/ir?t=historygraphi-20&l=am2&o=1&a=1118772059

The bestselling graphic design reference, updated for the digital age

Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:

  • The latest key developments in web, multimedia, and interactive design
  • Expanded coverage of design in Asia and the Middle East
  • Emerging design trends and technologies
  • Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
  • Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes

You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

2018 History Graphic Design

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