Leopold Metlicovitz

Leopold Metlicovitz was a painter, illustrator, set designer and theater advertising Italian, a member of Liberty.

Metlicovitz is considered, along with Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Marcello Dudovich one of the fathers of the modern Italian poster art.

Leopold Metlicovitz

Leopold Metlicovitz

Leopold Metlicovitz

The son of a merchant originally from Dalmatia, fourteen years he worked as an apprentice in a print shop in Udine, where he learned the technique of lithography. Here is spotted by Giulio Ricordi, owner of the same name Officine Grafiche, who invited him to Milan to work as an assistant engraver.

In 1892, after working with the Tensi, a photo products company, he left his position as a technical director. At the same time, it fits into the theater and began his career as a set designer and costume designer at La Scala.

Leopold Metlicovitz

Leopold Metlicovitz

Leopold Metlicovitz

The tailoring Apples of Naples appointed him to advertise his clothing. In 1906, on the occasion of the Great Universal Exhibition in Milan, he won the competition for poster design for the exhibition. Metlicovitz began establishing himself as a poster designer and then collaborating with several magazines as an illustrator.

Other famous images are those created by him for the poster of the film Cabiria, an epic of the silent movies written by Gabriele D'Annunzio, and the hallmark of Fernet Branca which is still used by the distillery, depicting an eagle clutching with outspread wings over the globe.

Metlicovitz parted with illustrations of calendars, opera librettos, postcards. From 1915 until his death he focuses on painting, preferring the landscape and the portrait.

2017 History of Graphic Design

Please publish modules in offcanvas position.