Owen Jones

Owen Jones was an English-born Welsh architect. A versatile architect and designer, he was also one of the most influential design theorists of the nineteenth century. He helped pioneer modern color theory, and his theories on flat patterning and ornament still resonate with contemporary designers today.

He rose to prominence with his studies of Islamic decoration at the Alhambra, and the associated publication of his drawings, which pioneered new standards in chromolithography. Jones was a pivotal figure in the formation of the South Kensington Museum (later to become the V&A) through his close association with Henry Cole, the museum’s first director, and another key figure in 19th century design reform. Jones was also responsible for the interior decoration and layout of exhibits for the Great Exhibition building of 1851, and for its later incarnation at Sydenham. Jones advised on the foundation collections for the South Kensington museum, and formulated decorative arts principles which became teaching frameworks for the Government School of Design, then at Marlborough House. These design propositions also formed the basis for his seminal publication, The Grammar of Ornament, the global and historical design sourcebook for which Jones is perhaps best known today.

Jones passionately believed in the search for a modern style unique to the nineteenth century – one which was radically different to the prevailing aesthetics of Neo-Classicism and the Gothic Revival. He looked towards the Islamic world for much of this inspiration, using his carefully observed studies of Islamic decoration at the Alhambra to develop bold new theories on flat patterning, geometry and abstraction in ornament. The V&A’s Word & Image Department holds the world’s most comprehensive collection of Owen Jones material - including travel sketches, illuminated books, wallpapers and original design drawings for tiles, textiles, furniture, metalwork, interior decoration and architecture. Other departments within the museum hold examples of his furniture and textiles.

 

Owen Jones


Printing Plans, Elevations, Sections and Details of the Alhambra had been a significant financial strain for Jones, but the publication had gained Jones a huge profile due to its pioneering standards of chromolithography. After, and possibly during, the long gestation period for Alhambra, Jones used his printing press to enter the lucrative market for illustrated and illuminated gift books which were becoming increasingly popular with the Victorian middle class. Jones designed both secular and religious books (collaborating most notably with the publishers Day & Son and Longman & Co.) and developed innovative new binding techniques using materials such as embossed leather, papier-mâché and terracotta - all in an attempt to do justice to the luxurious contents, much of which could trace its aesthetic lineage back to sumptuous medieval illuminated manuscripts and religious bindings. Apart from these books, Jones’s most significant (and most widely-consumed) printing output was through his long-standing relationship with the firm of De La Rue. From the mid-1840s until the end of his life, some 30 years later, Jones designed an astonishing variety of products for De La Rue including playing cards, menus, biscuit-tin wrappers, postage stamps, chessboards, endpapers, scrap albums and diaries.

The Great Exhibition

Jones was employed as one of the Superintendents of Works for the Great Exhibition of 1851. He was responsible for not only the decoration of Joseph Paxton’s gigantic cast iron and glass palace, but also for the arrangement of the exhibits within, and this was the architectural project which first brought Jones to the wider public’s attention. Based on his observations of primary colour polychromy within the architecture of Ancient Egypt, Ancient Greece and at the Alhambra, he chose a simple palette of red, yellow and blue for the interior ironwork. Colour theories were relatively new, and his controversial paint scheme created much debate and negative publicity in the newspapers and journals of the day. Crucially, after early viewings, Prince Albert maintained his support, and Jones ploughed on regardless. The public and professional criticism gradually dissipated until the building was eventually unveiled by Queen Victoria to much critical acclaim – some commenting that Jones’s colouring was similar in effect to the paintings of Turner. Jones had been offered a rare chance to put some of his theories on polychromy into practice on a grand scale: six million people witnessed his vision at the Great Exhibition during its short existence – roughly three times the population of London at that time.

Owen Jones

The Crystal Palace at Sydenham

After the Great Exhibition closed, the "Crystal Palace" was re-erected in Sydenham. Jones was given joint responsibility, with Matthew Digby Wyatt (1820–1877), for the decoration and layout for this new incarnation which opened in 1854 as a permanent venue for education and entertainment. Jones and Digby Wyatt envisaged a series of ‘Fine Arts Courts’ which would take the visitor through a grand narrative of the history of design and ornament. Jones had the opportunity to re-visit his work at the Alhambra by building a luxurious re-creation of the famed palace in the ‘Alhambra Court’. He also designed the Egyptian, Greek and Roman courts. For its first thirty years, the Crystal Palace at Sydenham welcomed approximately 2 million visitors a year, which is roughly equal to the number of visitors the V&A receives annually at South Kensington today. The Crystal Palace was destroyed by a fire in 1936, and was never rebuilt.

Owen Jones

The Grammar of Ornament

Through his work at the Great Exhibition, Jones developed a close working relationship with the civil servant Henry Cole (1808–1882) who went on to become the first director of the South Kensington Museum (later to become the V&A.) Through his contact with Cole, Jones was able to present his theories on decoration, ornament and polychromy via a series of lectures at the Society of Arts and at the Government School of Design, whose headmaster was the artist Richard Burchett, and which was administered by the newly formed Department of Practical Art at Marlborough House. Jones also advised on the formation of the teaching collections at Marlborough House (much of it acquired from exhibits at the Great Exhibition) which were collated together as the Museum of Ornamental Art, and which later became the foundation collections for the South Kensington Museum.

Both Jones and Cole were concerned that these collections would encourage students to simply copy examples of ornament, rather than be inspired to examine the underlying decorative principles behind the objects. Furthermore, the location of the collections in London made it difficult for students at the provincial Schools of Design to gain access to them. These two factors would undoubtedly have been significant catalysts in motivating Jones to publish what is possibly his longest-lasting legacy: his seminal design sourcebook, The Grammar of Ornament, published in 1856. Through his articles and lectures, Jones had been formulating what he considered to be key principles for the decorative arts, and indeed these principles provided the new educational framework for the Government School of Design at Marlborough House. Jones expanded his propositions to create 37 “general principles in the arrangement of form and colour in architecture and the decorative arts” which became the preface to the 20 chapters of The Grammar of Ornament.

Owen Jones

The first 19 chapters presented key examples of ornament from a number of sources which were diverse both historically and geographically – notably examining the Middle East in the chapters on Arabian, Turkish, Moresque (Alhambra) and Persian ornament. The final chapter, titled ‘Leaves and Flowers from Nature’ acknowledged that “in the best periods of art, all ornament was based upon an observation of the principles which regulate the arrangement of form in nature” and that “true art consists of idealising, and not copying, the forms of nature”. Christopher Dresser, Owen Jones’s most well-known protégé, contributed one of the plates in this final chapter, and he was concurrently presenting theories on natural-form ornament in his famous botanical lectures at the Government School of Design in the mid-1850s.

Jones gathered together these samples of ornament as ‘best’ examples of decoration in an attempt to encourage designers to follow his lead in examining the underlying principles contained within the broad history of ornament and polychromy. The Grammar was hugely influential in design schools in the latter half of the nineteenth century, and is still in print today, maintaining its relevance as a source of inspiration for contemporary designers.

Owen Jones

Decorative design

Jones was able to disseminate his theories on pattern and ornament through his work for several of the key manufacturers of the period, thus facilitating public consumption of his decorative visions in a number of diverse contexts. During the 1840s, having been inspired by the tilework at the Alhambra, Jones became known for his designs for mosaics and tessellated pavements, working for firms such as Maw & Co., Blashfield and Minton. He designed wallpapers for several firms from the 1840s until the 1870s including Townsend and Parker, Trumble & Sons and Jeffrey & Co. Jones was also prolific in the field of textiles - designing silks for Warner, Sillett & Ramm and carpets for Brinton and James Templeton & Co. Jones also immersed himself in a number of decorative schemes for domestic interiors, most notably working in collaboration with the London firm Jackson & Graham to produce furniture and other fittings.

Owen Jones

Architectural projects and other significant commissions

Due to the overwhelming impact, influence and enduring legacy of The Grammar of Ornament, it can be easy to forget that Jones was, during his lifetime, well known to the public for his work as an architect. This skew in our contemporary perception of Jones’s work is made particularly acute because many of Jones’s built projects have since been demolished or otherwise destroyed – most notably the Crystal Palace at Sydenham, which was lost forever due to a fire in 1936. His most important building was St James's Hall, which was located between Piccadilly and Regent Street and for almost fifty years was London’s principal concert hall. Jones was also responsible for two grand shopping emporiums: the Crystal Palace Bazaar and a showroom for Osler’s, the glassware manufacturer, both in the West End. These three buildings all opened within a few years of each other, between 1858 and 1860, but had all been demolished by 1926. Their sumptuous polychromed interiors of cast iron, plaster and stained glass were breathtaking monuments to leisure and consumption.

One of the earliest examples of Jones’s decoration as applied to architecture (and one of the few examples to exist today, albeit restored) was his work on Christ Church, Streatham, built in 1841 by James Wild (1814–1892), who later became Jones’s brother-in-law. Jones was responsible for the interior decoration, but would most probably have also contributed to the design of the exterior which exhibits brick polychromy and architectural details with Byzantine and Islamic influences. During the early 1860s, Jones was commissioned to design the South Kensington Museum’s Indian Court and Chinese & Japanese Court, collectively known as the Oriental Courts. The V&A also holds design drawings by Jones for a speculative ‘Alhambra’ Court, which presumably would have housed exhibits of Islamic art – but for reasons which remain unclear, this scheme was rejected in favour of his designs for the Chinese & Japanese Court. By the early twentieth century, the Oriental Courts were closed, but conservation work carried out in the 1980s has shown that much of Jones’s decoration still exists beneath the modern paintwork.

Also in the 1860s, Jones designed a number of luxurious interiors for high-profile clients, in collaboration with firms such as Jackson & Graham (for furniture) and Jeffrey & Co. (for wallpapers.) For the art collector Alfred Morrison, Jones designed the interiors for his country house at Fonthill (1863) and for his London town house at 16 Carlton House Terrace (1867.) In what he described as the great triumph of his life, Jones was also commissioned to design interiors for the palace of the Viceroy of Egypt, Ismail Pasha, in Cairo (1864.) The work at Carlton House Terrace and the Viceroy’s Palace was noted for Jones’s mastery of Arab and Moorish design principles.

2017 History of Graphic Design

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