Chermayeff & Geismar & Haviv -- formerly Chermayeff & Geismar -- is a New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm Insurance, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979.
In 2007, designer Sagi Haviv became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. In 2008, Haviv, Chermayeff and Geismar released a new identity for the Library of Congress, and in 2009 redesigned the logo of the fashion brand Armani Exchange. In recent years, the firm created identities for the Kennedy Center Honors; Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association, Harvard University Press and other major institutions.
The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two Worlds Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designs motion graphics such as the titles for the Emmy-Award winning PBS documentary series Carrier and in 2009, created a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.
A prolific designer, illustrator, and artist, Ivan has created memorable, iconic images for literally hundreds of clients. As a founding partner of Chermayeff & Geismar with Tom Geismar, he has played a significant role in establishing the firm's worldwide reputation. His trademarks, posters, publications and art installations for contemporary buildings are widely recognized and have received nearly every award bestowed by the profession, including gold medals from the American Institute of Graphic Arts and the Society of Illustrators. Ivan has been responsible for over a dozen identity programs in Turkey and organized an exhibition at the Pera Museum in Istanbul showing 50 years of the firm's graphic design work in 2007. He received the Yale Arts Medal, the President's Fellow Award from the Rhode Island School of Design, and the Industrial Art Medal from the American Institute of Architects. A past president of the AIGA and elected to the Art Directors Club Hall of Fame, he also served for two decades as a trustee of the Museum of Modern Art.
Ivan Chermayeff studied at Harvard University, the Institute of Design in Chicago, and graduated from Yale University, School of Art and Architecture.
Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim. Tom has also had major responsibility for many of the firm's exhibition designs and world's fair pavilions. His projects include such major tourist attractions as the Ellis Island Immigration Museum, the Statue of Liberty Museum, the Truman Presidential Library, and the redesigned Star-Spangled Banner exhibition at the Smithsonian National Museum of American History. He has received all the major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.
Tom Geismar concurrently attended the Rhode Island School of Design and Brown University. A Phi Beta Kappa graduate of Brown, he received a master's degree in graphic design from Yale University, School of Art and Architecture.
Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, Radio Free Europe, the John D. and Catherine T. MacArthur Foundation, Conservation International and the fashion brand Armani Exchange.
Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope, but also introduced a new approach to showcasing a firm’s portfolio. Sagi’s other motion graphics work includes the opening sequences for the Emmy Award winning PBS documentary series Carrier, and Circus, as well as the animation for the closing performance at Alicia Keys's Keep-A-Child-Alive Benefit.
Sagi Haviv joined Chermayeff & Geismar in 2003 after graduating from The Cooper Union School of Art. He teaches corporate identity design at The School of Visual Arts in New York City.