Typogram

The deliberate use of typography to express an idea visually, but by incorporating something more than just the letters that constitute the word.

 

Typogram

 

 

Typogram

 

 

Typogram

Typogram

For example, the word 'half ' cut in half and displayed with only half visible letters would be a typogram. Pictured is a typogram created by Pentagram as part of an identity for social innovation firm The Young Foundation. which features a majuscule ·Y· that symbolizes energy, growth and hope.

Typogram

Another example are the logo designs above by Herb Lubalin.

Typograms can be literal and nonliteral. The one above is nonliteral. where type is used to form an image and represent something else. in this case a tree.

Typogram

A literal typogram, such as those above, is where a word is set in such a way that it reflects and emphasises the meaning of the word. For example. 'big' set at a large point size. 'small' set at a smalI point size. 'addition' set with an extra 'd' and 'subtraction' set with the 'u' removed.

2017 History of Graphic Design

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