Wolff Olins is a brand consultancy, based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001.
The company acts as creative partners to ambitious leaders who want to design radically better businesses. It has worked in sectors including technology, culture, retail, energy & utilities, Media, and non-profit.
In 2012, the London 2012 brand, which was developed by Wolff Olins in 2007, was included in Extraordinary Stories about Ordinary Things, an exhibition of design that has shaped the modern world at The Design Museum in London.
Also in 2012 the Orange and London 2012 brands were included in a retrospective examining design from 1948 - 2012 at the V&A in London.
In 2012, the firm was recognised by The Sunday Times as being one of the Best Small Companies to work for and by Ad Age as one of the Best Places to Work in media and marketing.
Wolff Olins was founded in Camden Town, London, in 1965 by designer Michael Wolff and advertising executive Wally Olins. Wolff left the business in 1983, and Olins in 2001; Wolff is still active in the field of branding, and Olins died on 14 April 2014. Over the years, Wolff Olins has opened offices in Hamburg, Paris, Madrid, and Lisbon, all of which subsequently closed. In 1998, the company opened an office in New York, and ten years later in Dubai.
In 2002, Wolff Olins was selected by the British Library as a subject of their National Life Stories oral history project.
From 1965 to the early 1990s, Wolff Olins developed corporate identities for various large European companies. During this time Olins published The Corporate Personality (1978) and Corporate Identity (1989). Olins defined corporate identity as "strategy made visible", and the firm worked with companies including BOC (1967), Apple Records (1968), Bovis (1971), Volkswagen's VAG (1978), 3i (1983), Prudential (1986) and BT (1991).
During the 1990s, Wolff Olins focused more on corporate branding. The company's work during that time includes First Direct (1989), Orange (1994), Heathrow Express (1998), and Tata Group (2000).
More recent work has included Tate (2000), GE (2004), Unilever (2004), Sony Ericsson (2006), (Product) RED (2006), London 2012 Olympic and Paralympic Games (2007), New York City (2007), Mercedes-Benz (2009), Tata DoCoMo (2009), AOL (2009), Target's Up and Up brand (2009), PricewaterhouseCoopers (2010), Asian Art Museum (2011), Hero MotoCorp (2011), the Smithsonian (2011), NBCUniversal (2011), USA Today (2012), Windows (2012), Skype (2012), Cyient (2014), Enel (2016), ZocDoc (2016), The Met (2016), Oi (2016), GrubHub Seamless (2016), Hyatt (2016) and Virgin Active (2016).