After studying communication design at Ravensbourne College in London, Daniel Eatock earned an MA from the The Royal College of Art in 1998 and secured a coveted position overseas in the Walker Art Center’s design department fellowship program. There he met Sam Solhaug, an architect working in the exhibit group, with whom he collaborated- first at the Walker's carpentry shop, and later, when Eatock had returned to London and Solhaug visited in 2000 for a few weeks, at Pentagram’s own carpentry shop-on a plywood table prototype to show at the Milan Furniture Fair.
They dubbed their informal collaboration Foundation 33; it soon became a formal business when their table's promotion representative introduced them to Katie Hayes, marketing manager for Britain's Channel 4, who gave them the opportunity to pitch the identity for the original production of the reality show Big Brother. That pitch is the now globally iconic eye that mutates in an endless number of visual styles.
With Foundation 33 growing, in 2004 it was approached by startup advertising agency Boymeetsgirl and became its design wing, but the relationship lasted just a year. In 2005 Eatock went independent and established Eatock, Ltd. Since then, he has maintained a practice that balances commissioned work with an incessant flow of creative exercises and ideas meticulously catalogued on his ever-growing website, built using his own custom web application, Index-hibit, devised with Jeffery Vaska. Unlike other designers' websites, which are usually fully polished and edited, Eatock's serves as a rough repository not just of projects but of loose and unfinished ideas as well as collaborative, user contributed collections; for no particular reason, there are at least four videos of Eatock dancing to the tune of car alarms.
Gomez-Palacio, Bryony. Graphic Design Referenced. Beverly: Rockport Publishers, 2009. Print.