Koichi Sato graduated from Tokyo University of Art and Music in 1968 and opened his own studio two years later. His painting of a white tray—which he tilted so the blue-colored water filling it graduated toward one end—became an important inspiration for his evolution.
Part of the Japanese understanding of nonverbal communication comes from Zen Buddhism, which teaches the use of all five senses in receiving communication, and even states, “silence is communication.” In this tradition, Koichi Sato brings delicate color motifs and metaphysical forms to his quietly poetic designs.
Sato thinks in opposites: traditional/futuristic; organic/mechanical; East/West; light/dark. He writes haiku, and his graphic designs share the multiple levels of meaning and expression of deep emotion found in this traditional form. Auras and glowing luminosity are found in his work, bringing a metaphysical poetics to the printed page.
His awards includes Mainichi Design Award in 1991, Education Minister’s Art Encouragement Prize for freshman in 1998, and on the international stage, 1st prize at the Poster competition sponsored by MoMA in, and awarded at many int’l poster competition such as in Bruno, Lahti, Helsinki,Warsaw, Essen, Moscow, Hong-Kong and Toyoma. His work represented in about 20 museums in the world. Professor at Tama Art Univ. since 1995. Member of JAGDA, AGI, Japan design committee, Tokyo ADC and Tokyo TDC.