An imaginative approach to photographic design was developed by Tadashi Masuda. His growing involvement in the use of photographic illustration to solve graphic design problems, combined with his interest in collaborative and team design, culminated in the establishment of the Tadashi Masuda Design Institute in 1958. Many art directors and graphic designers view photographers and illustrators as subcontractors on call to give form to the designer’s concepts. In Tadashi’s collaborative team approach, unexpected solutions and new ways of seeing things emerged. Type placement on, above, or below the photograph is usually done with great sensitivity. A favored layout approach uses a structure of fine, ruled lines as a vessel to contain the typographic information. Color is used very effectively: brightly colored backgrounds are sometimes juxtaposed with objects of contrasting hue, and a consistent color cast is often used to unify an image.
Focal points such as the rich blue paper wrapping the printing plates on a Brain magazine cover are examples of the technique of using one intense color in an otherwise muted photograph.