Rubén Fontana is a designer and typographer. Currently associated with Zalma Jalluf at Fontanadiseño based in Buenos Aires. A pioneer in the professionalization of design in Argentina and a master of different generations. Co-founder of the Graphic Design, Faculty of Architecture, Design and Urbanism, University of Buenos Aires; real driver of the subjects of Typography and Editorial Design.
His fascination with typography started as a child and continued into his year in college. In 1985 a position opened at the Faculty of Architecture, at UBA, an opportunity that fit Rubén Fontana as the chair of Typography. In 1987, he began publishing the adventure magazine TipoGráfica, Fontana was the founder and editor for over 20 years until it went out of print in March 2007. TipoGráfica featured collaborations with Yves Zimmermann, Norberto Chaves, Alan Fletcher, Jorge Frascara Bonsie Gui, among others. Under his direction TipoGráfica came to be considered among the five best design magazines in the world.
Fontana, Chaco, Palestine, and DiStefano Andralis are some of the typefaces designed by Rubén Fontana. The first three display classic proportions and obvious references to Roman while Andralis is a Roman hybrid that displays different approaches to typographic design. DiStefano is a tribute to artist and teacher Juan Carlos Distefano and shares some interesting variables that cross a spectrum ranging from the square to sans-serif.
Fontana today directs Career Specialization in Typography at UBA, previously the Chair of Design at the National University of Cuyo, head of Departments of Typography I, II and III and Editorial Design at the University of Buenos Aires, and co-author of typographical Thought.
Rubén Fontana is the first representative for Argentina before the International Typographical Association (ATypI) based in England. Throughout his career he has won more than fifty awards at home and abroad. In 1993, the Konex Platinum Award for the best path of the decade in the area of graphic design, 2007 he received the National Design Award Cuba for his contribution to the education and development of the Latin American design, and the International Design Prize awarded by the Spanish Association of Design Professionals in the category Corporate Identity and Typography. In 2011 he was honored and recognized by the Buenos Aires City Legislature for his career and educational work and in 2014 Fontana was honored at the Sixth International Congress of Typography.