Hans Dieter Reichert has been Publisher, Editor and Art Director of Baseline magazine, international typographic magazine, since 1995. Over the years he has worked with various eminent designers and design historians such as Alan Fletcher, Arnold Schwartzman, Steve Heller, Michael Twyman, Teal Triggs, James Mosley, Wolfgang Weingart, Ken Garland, and Stefan Sagmeister. Since 1993, Hans has also been Director of the design company HDR: Visual Communications whose clients include Rockport, Phaidon, Linotype, Mercedes Benz, Norman Foster Architects, Maiden Media, the British Museum, and Milton Keynes Theatre. Hans has been invited to become a member of AGI, an Honorary Fellow of the Grafic Biennale in Brno, the Royal Society of Arts and the International Society of Typographic Designers.
He has won major design awards in the US, the UK, Europe and Japan. Hans has served as external assessor and lecturer at the Universities of Reading, Bath Spa, and Northampton and, in honor of his academic commitment, he has been awarded an honorary degree from the University College of the Creative Arts, South East England.
Since Baseline 19, which appeared in 1995, Baseline has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication. It is characterized by its large format, sumptuous art and double cover. It has won several major international design awards in the USA, Europe and Japan. The magazine is featured in several academic publications (i.e. Philip Megg's History of Graphic design and Idea magazine).
Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979. Early editors included Mike Daines (Baselines 1–3), Tony Bisley (Baseline 4), Geoffrey Lawrence (Baseline 5) and Erik Spiekermann (Baselines 6, 7). The first full-color Baseline appeared as issue 8. Baseline 10 expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with Baseline 14.
The first four issues of Baseline were published by TSI (Typographic Systems International Ltd.) a member of the Letraset Group of Companies. Following TSI, issues 5–18 had been published by Letraset, a graphics product company, but as the magazine flourished Letraset faced difficult times. Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994. The magazine varies in frequency but is typically published three times a year.