Koeweiden Postma was founded by Jacues Koeweiden and Paul Postma. The studio is well known far beyond the boundaries of its own country. During the first few years Jacques Koeweiden and Paul Postma mostly worked for cultural institutions such as theaters and film festivals and on special projects in conjunction with other design firms and advertising agencies.
The early nineties marked a breakthrough. With work for the Photographers Association of the Netherlands (PANL), the Dutch Association of Architects, the bi-annual Mind the Gap Festivals, and work for big brands such as Nike, Coca Cola (US) and Dutchtone. It led to many nominations and design awards, both domestic and international.
In 2004 Koeweiden Postma succesfully entered a new discipline with the packaging design of various new productlines for HEMA, one of the most popular retail chains in the Netherlands. In 2006 HEMA also asked Koeweiden Postma to redesign its complete visual identity that hasn’t been altered in 15 years!
“Any work must be a kind of game” – that’s what Koeweiden Postma are sure of themselves and are trying to prove to others. And most importantly there is no hierarchy. The secret of quality work is in open discussions, heated arguments in the studio, cheese for breakfast and walking on wooden shoes outside it.