M.A.D. Design

Two designers who have used the computer to explore the infinite possibilities of the digital process are Erik Adigard and Patricia McShane of M.A.D. Design.

Their frontispiece designs for WIRED magazine built visual essays out of the cover stories. In "Money is Just a Type of Information,” designed by Adigard for WIRED's July 1994 issue, he combined a collage of foreign currency designs with the verso design of the U.S. $1 banknote converted to red ink, financial and stock ticker data, vernacular images, and digital patterns and gradations to create densely packed montages commenting on the effects of new technologies.

 

M.A.D. Design

M.A.D. Design

M.A.D. Design

M.A.D. Design

The work of Adigard and McShane exemplifies the development of the designer as illustrator working with what had, in just a few years, become fast paced, powerful, and revolutionary computer applications.

M.A.D. Design

Adigard designed the HOTBOT logo for the first commercial search engine with customized search features, launched by WIRED Digital in 1996. The concentric Os were also navigation links. The typographic forms ironically have more in common with early twentieth-century typographic experiments such as those of Russian constructivist Rodchenko than with the new technologies the mark represents.

2017 History of Graphic Design

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