Ruedi Baur was born in Paris in 1956 and grew up in in France. He received a degree in graphic design in Zurich, Switzerland under Michael Baviera. Baur graduated in 1979 and shortly after moved back to France, where he set up my studio in Lyon. His studio focused on cultural projects, principally for museums, galleries and with architects. Steadily he received bigger and bigger projects and the studio moved to Paris where most of our work was. Baur worked with the Picasso Museum, The Louvre and the Pompidou Center. Over time the projects gradually become more focused on wayfinding, signage and identity. Since April 2004 Ruedi Baur, as professor at the Hochschule für Gestaltung und Kunst Zürich, has been in charge of Design2context, a recently founded institute for research on design.
Ruedi Baur has chosen seven concepts to describe his conceptual approach: anticipate, question, inscribe, perplex, orient, differentiate, and translate. They serve as the structure of his book, Ruedi Baur Intégral, and the basis for seven dialogues between him and conversation partners from various disciplines. The practical implementation of these concepts is presented using projects from his Integral studio in Zurich und Paris.