Fact Magazine was an American publication that commented on controversial topics.
Edited by Ralph Ginzburg and Warren Boroson, the magazine was notable for having been sued by Barry Goldwater over a 1964 issue entitled "The Unconscious of a Conservative: A special Issue on the Mind of Barry Goldwater". In Goldwater v. Ginzburg, a federal jury awarded Goldwater $1 in compensatory damages and $75,000 in punitive damages, to punish Ginzburg and the magazine for being reckless. The American Psychiatric Association then issued the Goldwater rule reaffirming medical privacy and forbidding commenting on a patient whom any individual psychiatrist has not personally examined.
The United States Court of Appeals affirmed the award and the Supreme Court denied a petition for certiorari (review); Justices Black and Justice Douglas joined a dissenting opinion, rather unusual at the time (1970) on orders denying "cert."
Herb Lubalin: Eros and Fact Magazine
Lubalin’s private studio gave him the freedom to take on any number of wide-ranging projects, from poster and magazine design to packaging and identity solutions. It was here that the designer became best known, particularly for his work with a succession of magazines published by Ralph Ginzburg: Eros, Fact, and Avant Garde. Eros, (Spring 1962 to issue four 1963) which devoted itself to the beauty of the rising sense of sexuality and experimentation, particularly in the burgeoning counterculture, it was a quality production with no advertising and the large format (13 by 10 inches) made it look like a book rather than a quarterly magazine. It was printed on different papers and the editorial design was some the greatest that Lubalin ever did. It quickly folded after an obscenity case brought by the US Postal Service. Ginzburg and Lubalin followed with Fact, which the former largely founded in response to the treatment Eros received. This magazine’s inherent anti-establishment sentiment lent itself to outsider writers who could not be published in mainstream media; Fact managing editor Warren Boroson noted that “most American magazine, emulating the Reader's Digest, wallow in sugar and everything nice; Fact has had the spice all to itself.” Rather than follow with a shocking design template for the publication, Lubalin chose an elegant minimalist palette consisting of dynamic serifed typography balanced by high-quality illustrations. The magazine was printed on a budget, so Lubalin stuck with black and white printing on uncoated paper, as well as limiting himself to one or two typefaces and paying a single artist to handle all illustrations at bulk rate rather than dealing with multiple creators. The end result was one of dynamic minimalism that emphasized the underlying sentiment of the magazine better than “the scruffy homemade look of the underground press (or the) screaming typography of sensationalist tabloids” ever could. Fact itself folded in controversy as Eros before it, after being sued for several years by Barry Goldwater, the Republican presidential candidate about whom Fact wrote an article entitled “The Unconscious of a Conservative: A special Issue on the Mind of Barry Goldwater.” Goldwater was awarded a total of $90,000, effectively putting Fact out of business.