In 1922 and 1923, Berlewi worked in Germany and began to evolve his Mechano-faktura theory. Believing that modern art was filled with illusionistic pitfalls, he mechanized painting and graphic design into a constructed abstraction that abolished any illusion of three dimensions. This was accomplished by mathematical placement of simple geometric forms on a ground. The mechanization of art was seen as an expression of industrial society.
In 1924 Berlewi joined the futurist poets Aleksander Wat and Stanley Brucz in opening a Warsaw advertising firm called Reklama Mechano. They introduced modern art forms to Polish society in industrial and commercial advertisements. Their brochure stated that advertising design and costs should be governed by the same principles that govern modern industry and the laws of economy.
Advertising copy was reorganized for conciseness and impact, and visual layout was adapted to this text. Berlewi hoped that commercial advertising could become a vehicle for abolishing the division between the artist and society.