Reklama mechano

In 1922 and 1923, Berlewi worked in Germany and began to evolve his Mechano-faktura theoryBelieving that modern art was filled with illusionistic pitfalls, he mechanized painting and graphic design into a constructed abstraction that abolished any illusion of three dimensions. This was accomplished by mathematical placement of simple geometric forms on a ground. The mechanization of art was seen as an expression of industrial society.

Roklama mechano

Roklama mechano

Roklama mechano


In 1924 Berlewi joined the futurist poets Aleksander Wat and Stanley Brucz in opening a Warsaw advertising firm called Reklama Mechano. They introduced modern art forms to Polish society in industrial and commercial advertisements. Their brochure stated that advertising design and costs should be governed by the same principles that govern modern industry and the laws of economy.

Roklama mechano

 

Advertising copy was reorganized for conciseness and impact, and visual layout was adapted to this text. Berlewi hoped that commercial advertising could become a vehicle for abolishing the division between the artist and society.

2017 History of Graphic Design

Please publish modules in offcanvas position.