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Jayme Odgers

Jayme Odgers is a graphic designer, photo-designer and artist. He is best known for his California New Wave design and experimental collage photography of the 1980s. He graduated from the Art Center College of Design in Los Angeles with a Bachelor’s degree in Art 1962. His design career began by doing the graphics for the IBM Pavilion for the 1964 World’s Fair. Through that work he met Paul Rand and became Rand’s assistant from 1964 through 1966.

Odgers was an early pioneer in photo-design, a word coined by BFF (Bund Freischaffender Foto-Designer) in Germany in 1969, for a new breed of graphic-oriented photographers. This work proved seminal for the his landmark 1980s work.

He has amassed over 100 design awards, including Gold Medals from the Art Directors Clubs of New York and Los Angeles, and an international Typomundus Silver Award for typography.

In the late 1970s Jayme Odgers played an instrumental role in establishing a new look for California design, also called Pacific Wave, work that was later exhibited at the Museo Fortuny in Venice, Italy.

Odgers also did work in the recording industry for Fleetwood Mac, Mick Fleetwood, the Bee Gees, Johnny Rivers, Gary Wright, and The Jazz Crusaders, among others.

In the 1980s he was among an elite group of world-renowned artists commissioned to create an official Fine Art poster for the 1984 Summer Olympic Games. Others include David Hockney, John Baldessari and Robert Rauschenberg. He also was commissioned to create the cover for the 1984 Olympic Closing Ceremonies catalog cover.

Odgers’ work has been shown at the Museum of Modern Art in San Francisco, the Brooklyn Museum, the Arco Center for the Visual Arts and the Montreal Museum of Fine Arts. Examples were included in the Walker Art Center’s landmark show, Posters of the Centuries: Design of the Avant Garde. He also has work in the permanent collections of the Smithsonian’s Cooper-Hewitt National Design Museum and The White House.

Numerous books and articles have included Odgers’ work, most significantly The 20th Century Poster. Design of the Avant Garde (Abbeville Press, New York), POSTMODERISM, Style and Subversion 1970–1990 at the Victoria & Albert Museum in London in 2102. His work is included in the latest Dictionary of Graphic Design and Designer by Thames & Hudson and Megg’s History of Graphic Design.

Jayme left the commercial world in 1986 and has been a painter since then. He lives in Los Angeles.

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Andrew Altmann

Andy Altmann graduated in graphic design from the Royal College of Art in 1987 and almost immediately formed the multi-disciplinary design group...

THE DIGITAL REVOLUTION AND BEYOND

By the early 21 century, many people had become dependent on the internet for information and entertainment. Because of these advanced in...

Fred Woodward

A select group of magazine editors, designers, and other denizens of publishing’s late hours will remember Fred Woodward this way: sitting in...